#DilKoDeLift!





  • Fiama promotes Mental Well-being

    2020 was a rough year. To spread some cheer Fiama partnered with comics Kenny Sebastian and Mallika Dua to share some heart warming and hopeful news from around the world. Fiama also launched its HappiMess campaign on the World Mental Health Aawareness Day. A survey conducted in partnership with Nielsen emphasised the need to normalise conversations on mental wellness. Fiama partnered with artist and singer Lisa Mishra to encourage more people to acknowledge and discuss mental well-being.



  • Happy News Now
    World Mental Health Day
    Virtual Clinic For Mental Wellbeing
    Young Indians feel mental health issues
    ITC Fiama launches ‘MyHappimess’
    Virtual Clinic For Mental Wellbeing
    Mental Health Day


    Fiama's not so secret love story!


    Fiama doesn’t shy away from cheesy love notes and pick up lines. This valentine’s day, see the love story unfold between the oh-so-luxurious shower gels and its perfect partners from bath essentials range.


    Paint your happy


    We have always tried to make your day but we thought outside the bath for this one! We have shown our love for colours with our products but we went a step ahead to fill your life with colours. The Fiama cheer squad was seen spreading smiles at DLF Cyber Hub this world positive thinking day. On the 10th of September, while the rest of the world was trying to beat the Monday blues, Fiama cheer squad splashed some colours and spread some cheer to 145 lucky office goers. See the smile to believe us!

    • We need to have more such initiatives to remind us to have fun between all this craziness!

      Tejeshwar Sandhoo
      Men’s Lifestyle Blogger Read More

      Tejeshwar Sandhoo

    • Beat your Monday blues with interesting experriential at the venue such as doodle coloring and paint ball dart games amongst others.

      Karron S Dhinggra
      Lawyer, Influencer Read More

      Karron S Dhinggra
    • Spent the awesomest Monday with Fiama fighting Monday blues and destressing by painting and doodling

      Aishwarya Sharma
      Fashion Activist Read More

      Aishwarya Sharma
    • All thanks to Fiama for helping me beat my Monday blues and taking me back to those carefree childhood days

      Yamini Kuchhal
      Fashion & Lifestyle Blogger Read More

      Yamini Kuchhal
    • Fun kicking #mondayblues at #paintyourhappy @fiamaindia initiative which was build up towards positive thinking day

      Pooja Bhalla
      Fashion & Lifestyle Blogger Read More

      Pooja Bhalla




      Blog away!

      Fiama partnered with Cosmopolitan to find the Indian Bloggers who have brightened up your screen! Bloggers and Influencers introduce us to the new and help us keep updated. Take a sneak-peak at this super chic and super fun awards ceremony!

      Find out the winners here.

      Find out the nominees and the judges here.

      • The Social Bee’s are enjoying the pre-show cocktails as they excitedly wait for the award ceremony to begin.

        Fiama India Read more

        Fiama India
      • Arbiters of fashion arrive at ITC Maurya, Delhi for Cosmopolitan Blogger Awards for the ITC welcome dinner.

        Fiama India Read more

        Fiama India
      • Easy ways to improve the mood

        Fiama India Read more

        Fiama India
      • Beauty Resolution

        Fiama India Read more

        Fiama India
      • Spa-tastic’ experience at home

        Fiama India Read more

        Fiama India

        Not just any Bathing bar, your skin deserves the Fiama Gel Bathing Bar

        Ever wondered what makes Fiama gel bars so special? Of course, we fill it with happiness and craft it with love. But find out about the Fiama Gel Technology and why your favourite Fiama Gel Bars are good for your skin. Hear directly from the experts at Laboratoire Naturel.
        So go ahead and switch to the fun and skin loving way of bathing today!

        See Magic of Gel for healthy, youthful skin!

        #DilkodeLift Move

        While Fiama gives you a happy headstart, we wanted to keep alive the laughter and fun! Fiama presents 2017 edition of Queens of comedy where the queens worked their way to your heart with their sense of humour.
        Find out the #dilKoDeLift moves of our Top seven Queens!

        • TLC Queens Of Comedy
        • Surbhi Bagga
        • Niveditha Prakasam
        • Anshita Koul
        • Urooj Ashfaq
        • Saadiya Ali
        • Dwijal Mehta
        • Jhansi Dramaqueen